At By Liv, we craft worlds, not just brands. From fresh ideas to full-scale creative operations, we specialize in building iconic identities for fashion, luxury goods, and lifestyle brands. Whether you're launching your brand for the first time or scaling your creative team to meet growing demand, we know what it takes to stand out.

Our approach starts with the founders' vision, transforming ideas into stories and products into culture. From defining your brand narrative to curating a cohesive visual identity, we help shape the world your brand will live in.

With a deep bench of talent and a knack for strategy, we cover every facet of brand, creative, and content. Let’s bring your vision to life.

BASED IN NEW YORK CITY

what we build

A blend of strategy and soul, we help brands tell stories that feel as beautiful as they look.

    • Brand pillars and personality

    • Target audience and cultural positioning

    • Verbal identity

    • Visual direction

    • Art directing shoots or campaigns

    • Creating brand mood boards or lookbooks

    • Consulting on photography, styling, or set design

    • Advising on creative hires and department roadmap

    • Clarifying brand evolution or expansion strategy

    • Offering external perspective on creative culture and team structure

    • Helping prioritize creative investments (rebrand, packaging refresh, new product storytelling, etc.)

    • Acting as a bridge between business strategy and creative execution

    • Develop product names or packaging systems

    • Curate partnerships or collaborations

    • Advise on experiential concepts (pop-ups, events, interiors)

    • Assist in pitch decks for investors or press

Friends Of Mine

Kerry Washington, Inc.
Aurate New York
Red Antler
Caraway
Pepper
U Beauty
Cult Gaia
Halston
WTHN
JEOFROI
Parisa Wang
Lashfood
Ourself
Farrynheight